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Data-Driven SEO Insights with Enleaf's Adam Chronister

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Konten disediakan oleh Scalable Media Network. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Scalable Media Network atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang dijelaskan di sini https://id.player.fm/legal.

How much content should you be creating? And is that even the right question to ask?


When it comes to planning your digital marketing campaign, it doesn't always pay to create content for content's sake. It goes without saying that you can have the best content in the world but it's useless if no one actually sees it!


Adam Chronister is the Founder of Enleaf, an SEO agency that understands the importance of data in measuring your digital marketing efforts. This should be the starting point of your SEO journey.


Adam recommends a gap analysis and competitor analysis to determine how many pages on a particular subject are indexed by Google and (with regards to your competition) ascertain how many incoming links they have coming into their site.


By leveraging the data first, you've got a better shot at understanding your objectives, next, and then seeing results, later. And what that looks like is getting someone to your website and then keeping them engaged.


Is it better to drill down on a particular subject and create Topical Authority by creating long-form content on a particular set of keywords? Or is it smarter to address a variety of related topics?


Learn about the semantics of SEO and Adam's new Topical Authority AI tool as he and Mark make sense of the shifting tectonic plates of SEO in an AI Googleverse.


Grow your business with a website that engages customers, highlights your value, and increases ROI using Enleaf. To find out more about the web development and digital marketing that Adam and his team offer, please visit the website linked below.


Key Takeaways:

04:19 What is stopping Google from owning content by not directing people to a website?

06:37 Having the right conversation with a customer about creating original content

08:06 Getting people to your content, and then keeping them engaged

09:23 Understanding Topical Authority

12:49 Adam shares news on the launch of their Topical Authority AI tool

14:08 Appreciating semantics when it comes to keyword search

15:10 What is a good volume today for SEO?

17:35 Is it better to go broad and create lots of content or go more niche and generate topical authority?

19:25 Debunking content for content's sake


Connect with Adam Chronister:

Website - https://enleaf.com/


Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/

Facebook: https://www.facebook.com/digitalmarketer

Instagram: https://www.instagram.com/digitalmarketer/

LinkedIn: https://www.linkedin.com/company/digital-marketer/


This Month's Sponsors:


More Resources from Scalable


More Shows You'll Love

  • Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
  • Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

Become A Certified E-Commerce Marketing Master

Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

Ecom Cert

  continue reading

309 episode

Artwork
iconBagikan
 
Manage episode 377925523 series 2385502
Konten disediakan oleh Scalable Media Network. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Scalable Media Network atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang dijelaskan di sini https://id.player.fm/legal.

How much content should you be creating? And is that even the right question to ask?


When it comes to planning your digital marketing campaign, it doesn't always pay to create content for content's sake. It goes without saying that you can have the best content in the world but it's useless if no one actually sees it!


Adam Chronister is the Founder of Enleaf, an SEO agency that understands the importance of data in measuring your digital marketing efforts. This should be the starting point of your SEO journey.


Adam recommends a gap analysis and competitor analysis to determine how many pages on a particular subject are indexed by Google and (with regards to your competition) ascertain how many incoming links they have coming into their site.


By leveraging the data first, you've got a better shot at understanding your objectives, next, and then seeing results, later. And what that looks like is getting someone to your website and then keeping them engaged.


Is it better to drill down on a particular subject and create Topical Authority by creating long-form content on a particular set of keywords? Or is it smarter to address a variety of related topics?


Learn about the semantics of SEO and Adam's new Topical Authority AI tool as he and Mark make sense of the shifting tectonic plates of SEO in an AI Googleverse.


Grow your business with a website that engages customers, highlights your value, and increases ROI using Enleaf. To find out more about the web development and digital marketing that Adam and his team offer, please visit the website linked below.


Key Takeaways:

04:19 What is stopping Google from owning content by not directing people to a website?

06:37 Having the right conversation with a customer about creating original content

08:06 Getting people to your content, and then keeping them engaged

09:23 Understanding Topical Authority

12:49 Adam shares news on the launch of their Topical Authority AI tool

14:08 Appreciating semantics when it comes to keyword search

15:10 What is a good volume today for SEO?

17:35 Is it better to go broad and create lots of content or go more niche and generate topical authority?

19:25 Debunking content for content's sake


Connect with Adam Chronister:

Website - https://enleaf.com/


Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/

Facebook: https://www.facebook.com/digitalmarketer

Instagram: https://www.instagram.com/digitalmarketer/

LinkedIn: https://www.linkedin.com/company/digital-marketer/


This Month's Sponsors:


More Resources from Scalable


More Shows You'll Love

  • Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
  • Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss

Mentioned in this episode:

Become A Certified E-Commerce Marketing Master

Take the Industry's Most Comprehensive E-Commerce Marketing Certification for the Modern Marketer!

Ecom Cert

  continue reading

309 episode

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