The 3-Step Formula for Crafting an Irresistible Offer with Kenneth Yu

The DigitalMarketer Podcast

What is an irresistible offer, and how do you create one? Is there a proven formula? Kenneth Yu shows you how exactly he writes his offers.

Tune in and discover Kenneth's proprietary Holy Grail Copywriting Method - the ultimate system to position, brand, and scale your products as the object of earnest desire, which buyers would want to attain at any price.

Learn the UFO technique to craft your offer effectively, grab the attention of your ideal customers, and increase your sales, And, if you're not yet leveraging AI in your business, this episode will show you what it can do. So what are you waiting for?

Kenneth is the accidental founder of the “Write Your Own Damn Cheque” movement, where he teaches financial independence through his proprietary persuasion system, personal growth, and strategic thinking.

He is the recipient of the World Marketing Congress Top 50 Global Digital Marketing Leaders, the World Brand Congress Most Influential Digital Media Leader, Cannes Lion, London International, D&AD, and other distinguished marketing awards.

As an A-list copywriter, Kenneth knows exactly how to craft compelling offers. Today he talks about the Holy Grail of offer creation and his 3-step formula that you can use to elevate your marketing efforts.

Key Takeaways:

01:26 Kenneth shares the idea behind the accidental movement WYODC (Write Your Own Damn Check)

03:26 The Holy Grail of offer creation

06:09 The 3-step formula for creating an irresistible offer (with examples)

16:48 How AI and ChatGPT helped Kenneth get 500 subscribers in 3 days!

20:07 Want to use social media the right way? Grab Kenneth's social posting product

21:17 Here's a valuable tip about making your self-liquidating offer/objective (SLO) more powerful

24:10 Making your information course attractive to customers

26:40 The biggest mistakes marketers and business owners make

28:04 Leveraging ChatGPT to make an offer targeting your ideal customer avatar

28:45 Another great tip from Kenneth about offer creation

30:15 What are domino effect bonuses, and how can they make your offer more enticing?

Offer:

Take advantage of Kenneth's free masterclass on offers and how to stand out in the marketplace.

https://bit.ly/HolyGrailDM

Connect with Kenneth Yu:

Website - https://wyodc.com/

Facebook - https://web.facebook.com/RealKennethYu

Instagram - https://www.instagram.com/wyodcworld/

Be sure to subscribe to the podcast at: https://www.digitalmarketer.com/podcast/

Facebook: https://www.facebook.com/digitalmarketer

Instagram: https://www.instagram.com/digitalmarketer/

LinkedIn: https://www.linkedin.com/company/digital-marketer/

This Month's Sponsors:

• Conversion Fanatics - Conversion Rate Optimization Agency
• Get 50% Off Monthly Blog Writing Service - BKA Content

More Resources from Scalable

• [Free Guide & Assessment] 7 Levels of Scale
• FREE EPIC Challenge

More Shows You'll Love

• Perpetual Traffic - The #1 podcast for learning paid traffic and improving your conversions!
• Business Lunch - Sit down every week with some of the most successful people in the world. Hosted by Roland Frasier and Ryan Deiss