Jake Johnson (Johnson Consulting Group): How to increase the value of your funeral home business | #22

The Direct Cremation Podcast

Jake Johnson is President and CEO of Johnson Consulting Group, the funeral profession’s premiere funeral home and cemetery broker and consulting firm.

Jake is also a successful multi-funeral home owner, a tech entrepreneur, a car collector that would give Jay Leno a run for his money, and a published author. With his book, “Staying Alive in the Funeral & Cemetery Profession.” His experience has made him an expert in funeral home valuations, mergers and acquisitions, business development, and customer experience in death care.

Johnson Consulting Group Website

Timestamps
(00:00) - Intro
(00:51) - Introducing Johnson Consulting's Jake Johnson
(01:32) - Jake's journey in the funeral industry
(03:39) - Performance Tracker surveys for self-accountability
(07:27) - How a lost customer means losing $20,000 in enterprise value
(09:12) - Why direct cremations have the lowest satisfaction
(11:19) - Rising labor costs means moving to technology
(14:04) - Spend your time wisely and outsource the rest
(17:08) - How do you differentiate from your competition
(21:22) - Collaborating with peers to solve problems
(23:49) - What goes into a funeral home valuation?
(30:19) - What businesses demand higher multiples?
(41:26) - Best ways to increase enterprise value
(44:22) - Planning for succession
(50:28) - How to attract good talent
(53:44) - How do you explain value and it resonates with the customer
(1:02:06) - What does death care look like in 10 years?

For Innovative Funeral Directors Blazing a Trail. Find us at directcremation.com
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