Episode #99: Charles McCarrick on Consciously Building Confidence

The Discomfort Practice

In this episode of the Discomfort Practice, I’m talking with Charles D. McCarrick, entrepreneur, inventor, lead visionary (or ‘Chief Comedian’) and lead scientist of Micro-Ant. With more than 10 patents to his name, he pioneers and supplies unique equipment to the communications industry. Charles' most defining characteristic is enthusiasm—for new ideas, for the people who work with him, and for continuous improvement. By cultivating people's confidence and creativity, Charles has forged a top-notch team that delivers new technologies into the hands of customers and value to investors.

In this episode, we’ll talk about his own life lessons and how they have transformed him, as he talks about his book “Lessons My Brothers Taught Me” that was published in 2022. It’s built on the idea that you are your own business - your own brand. One review describes it as ‘the funniest business book I’ve ever read,’ which in my estimation is high praise indeed.

We dig in deep to the process Charles has developed called the 4S Transform - Saleability + Sensibility + Sustainability + Scalability = Success. The crux of Charles approach is that the quality of one's character plays a dominant role in the success of any transaction, personal or professional. Settle yourself in for this inspiring episode. Enjoy!

Key Points Discussed:

• Making the difficult decision of having to let go of an employee (and also friend) in business. How it was a life-defining moment in his life and changed Charles’ perspective in business. (4:00)

• How the impact that character has in your success in life and business. (8:00)

• Defining your motivation for going into business and how that affects your success. (10:20)

• How Charles became an inventor: with 10 patents under his belt. (19:30)

• Charles believes the key to his success is the ability to do mathematics in 3-dimensional images. (20:10)

• The 4S Transform process that is essential to success: saleability, sensibility, sustainability and scalability. (25:30)

• Understanding what motivates you is critical, built from your character, that drives you in business. (39:38)

Connect with Charles:

• Charles’ Website

• Charles on Twitter

• Charles on Linkedin

• “Lessons My Brothers Taught me” on Goodreads

• “Lessons My Brothers Taught me” on Bookshop

• “Lessons My Brothers Taught me” on Amazon

• Tim Collings Episode (Tim introduced me to Charles)

Connect with Betsy:

• Betsy on Instagram

• Betsy on Twitter

• Betsy on Linkedin

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