EP135: The Marketing Achievement Awards - Fanelwa Xhiphu

The DOC and the GURU

In our third episode that celebrates finalists in the Rising Stars category (top young SA marketers) for this year’s Marketing Achievement Awards, The DOC & The GURU chat with Fanelwa Xhiphu, a Brand Manager at the Prestige Cosmetics Group.
A self-described all-rounder, Fanelwa shares her marketing story with us that encompasses multiple markets across Sub-Saharan Africa, and includes managing global brands like Yves Saint Laurent, Dolce & Gabbana, Elie Saab, Elemis, OPI, and Philipp Plein and Chopard fragrances.
We chat about strategy, digital, 360 degree campaigns, the commercial aspects of marketing, different media types, consumer behaviour and a whole lot more. She furthermore shares critical skills for marketers of today and into the future; never underestimate the value of on-the-job training/learning, be versatile and open to learning, work with other areas to understand the total business, and foster good relationships across the value chain (both internally and externally).
This is another insightful The DOC & The GURU Podcast – as we wish Fanelwa, and the other finalists, all the best for the upcoming awards.
And as a bonus, if you want to know what cologne Gordon wore to his matric dance, then this is the episode…
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