))
How to Make a Tech Company More Human Through Rebranding – With Emily Hsiao From Auth0
Manage episode 294007492 series 2925001
Konten disediakan oleh Creatopy.com. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Creatopy.com atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Humanizing your brand is one of the most effective ways of differentiating your company and product from your competitors. And yet too many tech companies are still struggling to balance high functionality with being intuitive and approachable.
In this episode of The Drag & Drop Show, Emily Hsiao, Brand Design Manager at Auth0, talks about how the company’s 2021 brand update made it more human and approachable, why your team members are your best ambassadors, and why it’s important to give yourself the freedom to experiment in order to figure out the right direction for your brand.
The Drag & Drop Show is a podcast series by Creatopy.com (formerly known as Bannersnack).
24 episode
Bagikan
