Solving the Marketing Leadership Gap for Small Business

The Duct Tape Marketing Podcast

In this episode of the Duct Tape Marketing Podcast, I tackle a critical topic that small businesses face today: the marketing leadership gap. Many small businesses struggle with disconnected marketing efforts, scattered strategies, and stagnant growth, not due to a lack of tactics but because they lack marketing leadership to tie it all together.

As we look ahead to the future of marketing in 2025, I dive into why traditional solutions—like hiring agencies or fractional CMOs—often fall short and what businesses must do to implement a long-term marketing strategy that drives sustainable business growth. This episode uncovers how a marketing system combined with leadership can transform small businesses into scalable, successful enterprises.

Today we discussed:

• [0:00] Opening
• [01:50] The Leadership Gap in Marketing
• [02:57] Why Marketing Leadership Matters
• [03:39] Steps to Fix Marketing Leadership Gap
• [08:48] Marketing Leadership as a Service

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