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Greatest Hits - Balancing Hyper-Personalization and Customer Trust with Christopher Cowger
Manage episode 457471384 series 3490109
Konten disediakan oleh Kailin Noivo / Filip Slatinac and E-commerce Experts. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Kailin Noivo / Filip Slatinac and E-commerce Experts atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
In this episode of The E-commerce Toolbox: Expert Perspectives, host Kailin Noivo is joined by Christopher Cowger, Senior Vice President of Global E-commerce and Online Experience at Dell. Together, they explore what makes a strong, well-rounded e-commerce team, how generative AI is taking e-commerce into a new paradigm, and how to balance personalization with building customer trust and a brand identity.
Episode Highlights:
- Why strong intellectual power and diverse backgrounds are key to a well-rounded e-commerce team
- How generative AI is taking e-commerce into a new paradigm
- The ways generative AI can be utilized to connect the front and back end of Dell’s operations
- Balancing the line between personalization and building brand identity
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