Ep. 29: Avoid Panic Marketing with Serena of Dande Agency

The Event: Crushed Podcast for Wedding Pros

This week, Becky interviews Serena Waller from Dande Agency, discussing unique perspectives on Instagram and social media marketing for wedding pros. Serena shares her journey to social media management, the evolving landscape of Instagram features, and ways that wedding pros can get ahead of the game with social media. The conversation emphasizes the importance of viewing social media as a game, the significance of adapting to new features, and the strategic use of keywords and hashtags for better visibility. Serena also uses a memorable wedding cake analogy to explain the importance of various content types, and explains panic marketing and why it is an ineffective strategy for wedding pros. Key Takeaways

• Social media should be viewed as a game with flexible rules; the key to winning in social media is to actively participate
• Instagram has rolled out many new features including 20-image carousels
• Using keywords in captions is essential for SEO on Instagram
• Hashtags should be geographically focused and used strategically
• Instagram's algorithm is user-driven, not creator-driven
• Alt text can be used for better SEO on Instagram posts.
• Instagram can be visualized as a wedding cake with layers; each type of Instagram content serves a unique purpose
• Panic marketing is ineffective and should be avoided
• Systems and automation can significantly reduce overwhelm
• Consistency in posting is key to maintaining visibility
• Clients may not know their own preferences until they start collaborating
• It's important to set clear expectations when hiring a social media manager

Connect with Serena ⬇️
@dandeagency on Instagram | www.dandeagency.com
Check out Serena's newest offer, the Swell Social Club!
Connect with Becky ⬇️
@eventcrush on Instagram | www.eventcrush.com
This episode was edited by Ace Sound Design.

See you back here next week!