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From Klout to Clicks: Navigating the Evolution of Dealership Digital Marketing
Manage episode 430472772 series 3352213
Konten disediakan oleh Kathi Kruse and Mike theCarGuy Correra, Kathi Kruse, and Mike theCarGuy Correra. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Kathi Kruse and Mike theCarGuy Correra, Kathi Kruse, and Mike theCarGuy Correra atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
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- We miss Klout. Do you remember it? Social media nostalgia: it’s difficult to understand how we got here today, but boy, it sure used to be fun.
- Discussing fake followers and reviews: Fact - It’s always a bad idea.
- Highlighting Rand Fishkin’s insights on the decline of clicks, attribution, and traditional digital marketing methods. The way we've done digital marketing for 25 years is dying.
“In 7 minutes, I'm gonna try to show the future of what's working and why, combining 4 presentations I've been giving on stages the last few years into one comprehensive idea.” - Exploring the future of what's working and why, with a comprehensive look at digital marketing's transformation.
- Finally, we discuss the resilience of email marketing amidst digital changes and its continued efficacy in reaching customers.
Music:
Queen - Save Me (Live at the Montreal Forum, 1981 Remastered)
US Festival at Glen Helen Park
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Got a question? Email either of us!
Kathi: kathi@krusecontrolinc.com
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