The Importance of Great Marketing to Grow Your Business, with Vivi Friedgut - The Freedthinker marketing podcast

The Freedthinker

Welcome to the The Freedthinker, a marketing podcast where we talk to business owners and thought leaders, looking at cutting-edge marketing techniques, what’s working in today’s business climate, how to market on a shoestring, and essential skills to get heard above the noise of the competition.
Freedthinking is a marketing agency based in Los Angeles and London, and can be found at www.freedthinking.com. We help companies get seen & heard by potential customers. Our approach is do *whatever it takes* to market your business - using both traditional and cutting-edge techniques - websites, promo videos, blogs, podcasts, social media-management, digital advertising - and of course harnessing the power of AI as it continues to evolve.

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TODAY'S GUEST: VIVI FRIEDGUT
Vivi Friedgut is the founder/CEO of Blackbullion - the financial wellbeing company reaching over 1.2 million young people worldwide. The award winning startup, utilising gamification and open banking, supports young people to make the best financial decisions for their future. Students are also able to access additional funding through the recently acquired Scholarship Hub - the largest platform of its kind in the UK.
Vivi is former UHNWI wealth manager and a regular presenter about financial empowerment and developing a personal financial playbook. Vivi is a regular public speaker and panelist and a published author who was recently named FinTech Magazine’s Top100 Women
In this episode, Blackbullion CEO Vivi Friedgut discusses:
- Why she saw the need for marketing very early on, and how it became one of her key focal points as she grew the business.
- How startup entrepreneurs can learn from these successes and effective lessons.
- The rise of "Finfluencers" - Fintech (financial technology) influencers, and problems that can arise.
- How she grew Blackbullion from a primarily in-person experience to a powerful online platform.
LINKS
Fintech100 women https://fintechmagazine.com/magazine/fintech-top-100-women
https://www.blackbullion.com/blog
https://business.blackbullion.com/
https://twitter.com/blackbullion
https://www.instagram.com/vivifriedgut/
https://www.linkedin.com/in/vivifriedgut/

Freedthinking is a growth marketing agency based in Los Angeles. Discover more at www.freedthinking.com.
Instagram: @freedthinking and @marcusjfreed