Changing the Face of Mobility with Alain Visser

The Future Car: A Siemens Podcast

“So we see a sharing community starting, but also a community, an organization, a society where people want to have experiences. So we said, yeah, we have a cool car, let's just not sell it. Let's use the car to offer an experience that is shareable rather than just sell the thing.”

It’s no secret that mobility is changing. Calls for a greater focus on sustainability in transport have never been higher and car manufacturers have no option but to level-up and meet these demands.

In this episode, Ed Bernardon interviews Alain Visser, CEO of Lynk & Co, a mobility company focused, and built around, the evolution of customer needs when it comes to transport. Lynk & Co. offer subscription, buying, and borrowing options for their vehicles, challenging car industry conventions and creating a system that’s easy-to-use, profitable, and entirely connected.

In today’s episode, Ed speaks to Alain about the idea behind Lynk & Co and what, as CEO, he envisions for the company as it continues to grow. They also talk about the company’s vehicle model, discussing all its amazing and unique features, as well as Lynk & Co’s focus on sustainability, and a whole lot more!

Some Questions Asked:

• What would you say is the driving force that made you think about providing mobility in a different way? (3:08)
• So the idea is, I could have the car available for car sharing. How does that work? (12:33)
• How's it different? Older versus younger? North America, Europe, Asia? What differences do you see in willingness to share? (25:33)
• How does what they would do with the extra parking space change based on country or age? (28:41)
• Will you have to make the roads bigger, because there's more cars on the road? (31:53)
• From an engineering standpoint, when you're setting out your specifications for the vehicle, how does [it] change when you're aiming for a mobility product versus a car product? (35:35)
• How does the government in different countries and regulations impact your global plans for expansion? (50:40)

What You’ll Learn in this Episode:

• About the idea and inspiration behind Lynk & Co (1:49)
• About the options available to customers of Lynk & Co (8:44)
• Why Lynk & Co have chosen to take a different route than traditional car manufacturers (22:41)
• About the “fun stuff” included in Lynk & Co’s car model, ‘The 01’ (33:20)
• How Lynk & Co are incorporating sustainability into the manufacturing of their vehicle (37:39)
• About the amazing Lynk & Co Club (1:01:02)
• About Alain’s vision for the future of vehicles and mobility (1:03:34)

Connect with Alain Visser/Lynk & Co.:

• Instagram
• Website
• LinkedIn (Lynk & Co.)
• LinkedIn (Alain Visser)

Connect with Ed Bernardon:

• LinkedIn
• Future Car: Driving a Lifestyle Revolution
• Motorsports is speeding the way to safer urban mobility
• Siemens Digital Industries Software