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Konten disediakan oleh Chris Stone and New Statesman Media Group. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Chris Stone and New Statesman Media Group atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
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Bonnier News CEO on power of bundles and personalisation

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Manage episode 429492031 series 3406922
Konten disediakan oleh Chris Stone and New Statesman Media Group. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Chris Stone and New Statesman Media Group atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Sweden's biggest news publisher Bonnier News has more than tripled profits in the past eight years and doubled revenue.

It now believes a subscription bundle, putting together all of its Swedish brands and harnessing AI to better personalise what users see, will be the way forward for continued revenue growth.

Bonnier News chief executive Anders Eriksson told Press Gazette UK editor Charlotte Tobitt about the business transformation he has overseen and the internal culture change needed to do so, why Nordic countries are ahead on subscriptions, and the thinking behind the bundle subscription strategy.



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

80 episode

Artwork
iconBagikan
 
Manage episode 429492031 series 3406922
Konten disediakan oleh Chris Stone and New Statesman Media Group. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Chris Stone and New Statesman Media Group atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

Sweden's biggest news publisher Bonnier News has more than tripled profits in the past eight years and doubled revenue.

It now believes a subscription bundle, putting together all of its Swedish brands and harnessing AI to better personalise what users see, will be the way forward for continued revenue growth.

Bonnier News chief executive Anders Eriksson told Press Gazette UK editor Charlotte Tobitt about the business transformation he has overseen and the internal culture change needed to do so, why Nordic countries are ahead on subscriptions, and the thinking behind the bundle subscription strategy.



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

80 episode

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