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Bonnier News CEO on power of bundles and personalisation
Manage episode 429492031 series 3406922
Sweden's biggest news publisher Bonnier News has more than tripled profits in the past eight years and doubled revenue.
It now believes a subscription bundle, putting together all of its Swedish brands and harnessing AI to better personalise what users see, will be the way forward for continued revenue growth.
Bonnier News chief executive Anders Eriksson told Press Gazette UK editor Charlotte Tobitt about the business transformation he has overseen and the internal culture change needed to do so, why Nordic countries are ahead on subscriptions, and the thinking behind the bundle subscription strategy.
Hosted on Acast. See acast.com/privacy for more information.
80 episode
Manage episode 429492031 series 3406922
Sweden's biggest news publisher Bonnier News has more than tripled profits in the past eight years and doubled revenue.
It now believes a subscription bundle, putting together all of its Swedish brands and harnessing AI to better personalise what users see, will be the way forward for continued revenue growth.
Bonnier News chief executive Anders Eriksson told Press Gazette UK editor Charlotte Tobitt about the business transformation he has overseen and the internal culture change needed to do so, why Nordic countries are ahead on subscriptions, and the thinking behind the bundle subscription strategy.
Hosted on Acast. See acast.com/privacy for more information.
80 episode
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