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Konten disediakan oleh Chris Stone and New Statesman Media Group. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Chris Stone and New Statesman Media Group atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
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How the Daily Mail become a hit on Tiktok

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Manage episode 379544828 series 3406922
Konten disediakan oleh Chris Stone and New Statesman Media Group. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Chris Stone and New Statesman Media Group atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

The Daily Mail has an average reader age of 56 but has managed to become an unlikely hit on youth social media platform Tiktok.

The newsbrand is currently celebrating becoming the biggest publisher of news on Tiktok, ahead of broadcasters Sky News, ABC News and NBC News.

Mail Online head of social video Phil Harvey, who joined the publisher in March, told Press Gazette how and why their Tiktok performance has transformed this year and why it is worth the investment.

He also revealed which British politician and their dog has become an unlikely Tiktok star for the Daily Mail.



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

80 episode

Artwork
iconBagikan
 
Manage episode 379544828 series 3406922
Konten disediakan oleh Chris Stone and New Statesman Media Group. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Chris Stone and New Statesman Media Group atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

The Daily Mail has an average reader age of 56 but has managed to become an unlikely hit on youth social media platform Tiktok.

The newsbrand is currently celebrating becoming the biggest publisher of news on Tiktok, ahead of broadcasters Sky News, ABC News and NBC News.

Mail Online head of social video Phil Harvey, who joined the publisher in March, told Press Gazette how and why their Tiktok performance has transformed this year and why it is worth the investment.

He also revealed which British politician and their dog has become an unlikely Tiktok star for the Daily Mail.



Hosted on Acast. See acast.com/privacy for more information.

  continue reading

80 episode

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