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Episode 22 - Conquering Digital Events: Proven Tactics for Grabbing Attention and Gaining Fans at Steam Fests and Digital Showcases
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Summer is here, and that can only mean one thing! It's showcase season, and in today's episode of The Games PR Podcast, we promise to equip you with actionable strategies to transform your digital event planning and make your appearances at digital showcases and Steam Festivals a more successful endeavour. We also discuss the advantages of digital showcases over in-person events and explain why going virtual could be your best bet for maximising opportunity and value from your investment.
Ever wondered how to make your game stand out at Steam Next Fest? We've got you covered. We delve into the key strategies for indie developers and studios to maximize their Next Fest presence. Learn the tricks of timing your launch, creating compelling demos, and leveraging influencer collaborations to ensure your game doesn't just get noticed but remembered. Additionally, we'll discuss the importance of a standout Steam page and how to gather actionable feedback to refine your game before its official release.
Costs and opportunities at industry events can vary dramatically, but with the right approach, any game can make a significant impact. In our final segment, we explore the financial dynamics of major showcases like Summer Games Fest compared to more niche events like Wholesome Direct. We illustrate how strategic planning, robust assets, and effective demos can level the playing field, even for indie developers with limited budgets. Plus, we introduce the concept of "aftercare," offering tips on maintaining momentum and capitalising on event exposure for long-term success. Tune in to ensure your game not only shines but sustains its momentum post-event.
Chapter
1. Episode 22 - Conquering Digital Events: Proven Tactics for Grabbing Attention and Gaining Fans at Steam Fests and Digital Showcases (00:00:00)
2. Digital vs. In-Person Game Showcases (00:00:02)
3. Maximizing Opportunities at Steam Next Fest (00:10:47)
4. Maximizing Opportunities at Game Showcases (00:18:15)
5. Cost and Opportunity at Game Showcases (00:26:26)
6. Maximizing Post-Event Opportunities (00:37:38)
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