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#11 Australia: Building Rufus & Coco into a global brand with Anneke van den Broek
Manage episode 275559004 series 2789142
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Can you remember the very first entrepreneurial venture you had, maybe as a kid? I think mine was in 2nd grade creating little arts & craft items to hold our pencils and erasers. I'd sell them for 5 or 10 cents, literally nickel & dime'ing. Anneke van den Broek had definitely started early in the world of entrepreneurship when she started breeding & selling mice to her local pet store for 40 cents each. At the age of 6! She went on to have a successful corporate career, earned her MBA, but ultimately knew she wanted to start her own business. She takes us through how a little vacation and an idea on the back of a napkin had started the journey to building the largest privately held pet care brand in Australia, with a global presence in 9 countries. She's been recognized as one of Australia's 50 most influential women entrepreneurs, among many other awards, but ultimately she is an advocate for pet welfare and animal rights, having contributed to saving the lives of over 30,000 dogs!
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