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Episode 10 - Creating A Content Strategy for a New Business and Our Disruption Story Framework
Manage episode 408186416 series 3411855
Konten disediakan oleh Benji Hyam and Devesh Khanal, Benji Hyam, and Devesh Khanal. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Benji Hyam and Devesh Khanal, Benji Hyam, and Devesh Khanal atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
In this episode, we share why we took a client with a new business and domain rating of only 0.5 (didn't even know this was possible). Then we share the approach we're taking to grow their business from the ground up with content.
As part of the content strategy for this new business, we decided to create a disruption story for them. We talk about what the disruption story framework is, how we came up with the angle and idea for them and then talk through how the team outlined the piece.
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