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Episode 27- How We Improved Blog Post Conversion Rates by 66%-950% Through Writing
Manage episode 434448271 series 3411855
Konten disediakan oleh Benji Hyam and Devesh Khanal, Benji Hyam, and Devesh Khanal. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Benji Hyam and Devesh Khanal, Benji Hyam, and Devesh Khanal atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Historically, we only updated blog posts to try to increase ranking positions. However, through that process of updating blog posts, we realized how much the actual writing of pieces matters.
Specifically, we've been updating blog posts for two different clients that helped sell and position the product or service better and have seen conversion rate increases between 66%-950% per blog post.
We share our thoughts as to why this is and make the case for why more businesses should adopt our approach to blog post writing.
Relevant articles:
https://www.growandconvert.com/content-marketing/how-often-should-website-content-be-updated/
https://www.growandconvert.com/seo/secondary-keywords/
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