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Why A Media Company Content Strategy Doesn't Make Sense for Most Businesses
Manage episode 346039396 series 3411855
Konten disediakan oleh Benji Hyam and Devesh Khanal, Benji Hyam, and Devesh Khanal. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Benji Hyam and Devesh Khanal, Benji Hyam, and Devesh Khanal atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
In Episode 2 of Grow and Convert Deep Dives, Devesh and Benji discuss why they don't believe a media company content strategy makes sense for most businesses. They argue that this strategy makes sense only for certain types of businesses and that there are things you should prioritize doing prior to adopting a strategy like this. They share examples of "media company" content businesses, explain why the strategy is flawed, and share ideas on what you should do instead.
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