It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Aggelos Mouzakitis - Growth Manager at Growth Sandwich - How Customer Research Can Help You Grow
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Konten disediakan oleh The Growth Hub Podcast and Advance B2B. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh The Growth Hub Podcast and Advance B2B atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Aggelos Mouzakitis is Growth Product Manager at Growth Sandwich, and in this episode we’re talking about how customer research can help B2B SaaS companies grow to their potential. We hear about various approaches to growth, such as product-led growth, sales-led growth, or marketing-led growth, but in this episode we look at it from another perspective, and that’s customer-led growth. Aggelos is an expert on customer research and advocate of customer-led growth, and in this episode he breaks down this methodology that puts the customer at the core of everything you do, including: - What being customer-led truly means - How customer-led growth helps marketers - How to use the jobs-to-be-done framework to support customer-led growth - The “value gap” issue in marketing - What it really means to have customer empathy as a marketer Links Claim your free SaaS marketing assessment from Advance B2B >> www.advanceb2b.com/tgh Growth Sandwich >> https://www.growthsandwich.com/ What Customers Want by Anthony Ulwick >> https://www.goodreads.com/book/show/426683.What_Customers_Want --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward
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109 episode
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Manage episode 304218874 series 1549774
Konten disediakan oleh The Growth Hub Podcast and Advance B2B. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh The Growth Hub Podcast and Advance B2B atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Aggelos Mouzakitis is Growth Product Manager at Growth Sandwich, and in this episode we’re talking about how customer research can help B2B SaaS companies grow to their potential. We hear about various approaches to growth, such as product-led growth, sales-led growth, or marketing-led growth, but in this episode we look at it from another perspective, and that’s customer-led growth. Aggelos is an expert on customer research and advocate of customer-led growth, and in this episode he breaks down this methodology that puts the customer at the core of everything you do, including: - What being customer-led truly means - How customer-led growth helps marketers - How to use the jobs-to-be-done framework to support customer-led growth - The “value gap” issue in marketing - What it really means to have customer empathy as a marketer Links Claim your free SaaS marketing assessment from Advance B2B >> www.advanceb2b.com/tgh Growth Sandwich >> https://www.growthsandwich.com/ What Customers Want by Anthony Ulwick >> https://www.goodreads.com/book/show/426683.What_Customers_Want --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward
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