It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Andy McCotter-Bicknell - Head of Competitive Intel, ClickUp - How to do competitive intelligence
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Manage episode 332908948 series 1549774
Konten disediakan oleh The Growth Hub Podcast and Advance B2B. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh The Growth Hub Podcast and Advance B2B atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
If you do competitive analysis by stalking your competitor's website, then creating a table to compare features, and then writing down their value prop and main messages.... this is for you. This time on The Growth Hub, we're talking to Andrew McCotter-Bicknell, Head of Competitive Intelligence at ClickUp, so we can find out how to actually do competitive analysis. 👀 ***** It's a simple truth that most marketers kind of struggle with competitive intelligence. 🤷 During the episode, you’ll hear about competitive intelligence, and more specifically: - How to conduct competitive intelligence research and actually impact your revenue with that - How to discover and research the right competitors (direct competitors in the same space with a similar product vs. legacy providers in a different category) - What the difference between poor & comprehensive competitive intelligence is - Who should own competitive intelligence at your company - What is the role marketing should play in competitive intelligence - How to measure the whole thing - And a lot lot more! Happy listening! ❤️ — Claim your free SaaS marketing assessment from Advance B2B >> www.advanceb2b.com/tgh — Visit Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Reeta on Twitter >> twitter.com/rhtoivanen — Visit ClickUp >> clickup.com Follow Andy on Twitter >> https://mobile.twitter.com/amcbick Fast five recommendations: - Eat Their Lunch: Winning Customers Away from Your Competition by Anthony Iannarino - Wynter >> https://wynter.com/ - Product marketing alliance >> https://www.productmarketingalliance.com/
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109 episode
MP3•Beranda episode
Manage episode 332908948 series 1549774
Konten disediakan oleh The Growth Hub Podcast and Advance B2B. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh The Growth Hub Podcast and Advance B2B atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
If you do competitive analysis by stalking your competitor's website, then creating a table to compare features, and then writing down their value prop and main messages.... this is for you. This time on The Growth Hub, we're talking to Andrew McCotter-Bicknell, Head of Competitive Intelligence at ClickUp, so we can find out how to actually do competitive analysis. 👀 ***** It's a simple truth that most marketers kind of struggle with competitive intelligence. 🤷 During the episode, you’ll hear about competitive intelligence, and more specifically: - How to conduct competitive intelligence research and actually impact your revenue with that - How to discover and research the right competitors (direct competitors in the same space with a similar product vs. legacy providers in a different category) - What the difference between poor & comprehensive competitive intelligence is - Who should own competitive intelligence at your company - What is the role marketing should play in competitive intelligence - How to measure the whole thing - And a lot lot more! Happy listening! ❤️ — Claim your free SaaS marketing assessment from Advance B2B >> www.advanceb2b.com/tgh — Visit Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Reeta on Twitter >> twitter.com/rhtoivanen — Visit ClickUp >> clickup.com Follow Andy on Twitter >> https://mobile.twitter.com/amcbick Fast five recommendations: - Eat Their Lunch: Winning Customers Away from Your Competition by Anthony Iannarino - Wynter >> https://wynter.com/ - Product marketing alliance >> https://www.productmarketingalliance.com/
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