It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Bill Macaitis - SVP/CMO at Salesforce, Zendesk & Slack - How To Build A Billion Dollar SaaS Company
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Konten disediakan oleh The Growth Hub Podcast and Advance B2B. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh The Growth Hub Podcast and Advance B2B atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Bill Macaitis is former SVP of Marketing & CMO at Salesforce, Zendesk & Slack, and today we’re talking about how to build a billion dollar SaaS company. Many SaaS founders, CEOs, and marketers dream of building a unicorn business and it’s something Bill has done on several occasions throughout his career. So, we caught up with him to hear how it’s done and Bill covers some great topics, including: - How Marc Benioff convinced him to leave the world of consumer marketing and make the move to B2B SaaS - What it was like to work with Marc Benioff directly - How Bill brought a B2C mindset to the world of B2B marketing - How marketing teams can help create a billion dollar valuation - How you should structure your marketing teams for growth - The marketing philosophies and playbooks Bill ran at Salesforce, Zendesk, and Slack Links Claim your free SaaS marketing assessment from Advance B2B >> www.advanceb2b.com/tgh Manager Tools Podcast >> https://www.manager-tools.com/podcasts --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward
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109 episode
MP3•Beranda episode
Manage episode 317690050 series 1549774
Konten disediakan oleh The Growth Hub Podcast and Advance B2B. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh The Growth Hub Podcast and Advance B2B atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Bill Macaitis is former SVP of Marketing & CMO at Salesforce, Zendesk & Slack, and today we’re talking about how to build a billion dollar SaaS company. Many SaaS founders, CEOs, and marketers dream of building a unicorn business and it’s something Bill has done on several occasions throughout his career. So, we caught up with him to hear how it’s done and Bill covers some great topics, including: - How Marc Benioff convinced him to leave the world of consumer marketing and make the move to B2B SaaS - What it was like to work with Marc Benioff directly - How Bill brought a B2C mindset to the world of B2B marketing - How marketing teams can help create a billion dollar valuation - How you should structure your marketing teams for growth - The marketing philosophies and playbooks Bill ran at Salesforce, Zendesk, and Slack Links Claim your free SaaS marketing assessment from Advance B2B >> www.advanceb2b.com/tgh Manager Tools Podcast >> https://www.manager-tools.com/podcasts --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward
…
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