It didn’t all change in March 2020. Not really. The UK high street has been in the throes of a gradual revolution for decades. From the rise of ecommerce, to the birth of mobile, social commerce, and a growing emphasis on experience, change has been underway for a while. In fact for many, the pandemic has acted as a wake-up call. Digital transformation was no longer a ‘nice to have’ but a matter of survival. Necessity sparked innovation and customers are enjoying more flexibility and conveni ...
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Ross Simmonds - The Content Distribution Playbook: How To Acquire Good Traffic That Converts
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Manage episode 275286252 series 1549774
Konten disediakan oleh The Growth Hub Podcast and Advance B2B. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh The Growth Hub Podcast and Advance B2B atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Ross Simmonds is Founder & CEO at Foundation Marketing and in this episode we’re breaking down the content distribution playbook and exploring how to get good traffic that converts. Ross has been creating and distributing content ever since he started writing about fantasy football in college and he’s been perfecting the craft of content distribution ever since. Today we dig into this topic and Ross discusses: - The role of customer research in content distribution - How to bake distribution into your content creation process - Why people share content - How to distribute and repurpose your content - How to convert your traffic into leads, trials, demos, and ultimately customers Links Foundation Inc >> https://foundationinc.co/ Canva >> https://www.canva.com/ 2PM Links >> https://2pml.com/ How Will You Measure Your Life? by Clayton M. Christensen >> https://www.goodreads.com/book/show/13425570-how-will-you-measure-your-life --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward
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109 episode
MP3•Beranda episode
Manage episode 275286252 series 1549774
Konten disediakan oleh The Growth Hub Podcast and Advance B2B. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh The Growth Hub Podcast and Advance B2B atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Ross Simmonds is Founder & CEO at Foundation Marketing and in this episode we’re breaking down the content distribution playbook and exploring how to get good traffic that converts. Ross has been creating and distributing content ever since he started writing about fantasy football in college and he’s been perfecting the craft of content distribution ever since. Today we dig into this topic and Ross discusses: - The role of customer research in content distribution - How to bake distribution into your content creation process - Why people share content - How to distribute and repurpose your content - How to convert your traffic into leads, trials, demos, and ultimately customers Links Foundation Inc >> https://foundationinc.co/ Canva >> https://www.canva.com/ 2PM Links >> https://2pml.com/ How Will You Measure Your Life? by Clayton M. Christensen >> https://www.goodreads.com/book/show/13425570-how-will-you-measure-your-life --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward
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