Bitcoin pioneer Charlie Shrem peels back the layers on the lives and backgrounds of the world's most impactful innovators. Centering around intimate narratives, Shrem uncovers a detailed, previously unspoken story of the genesis and evolution of bitcoin, cryptocurrency, artificial intelligence, and the web3 movements. Join Shrem as he journeys through the uncharted territories of tech revolutions, revealing the human side of the stories that shaped the digital world we live in today.
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Konten disediakan oleh The Growth Hub Podcast and Advance B2B. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh The Growth Hub Podcast and Advance B2B atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
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Rudan Zhang - VP of Marketing at Clubhouse.io - How To Position Your SaaS For A Niche Audience
MP3•Beranda episode
Manage episode 294965257 series 1549774
Konten disediakan oleh The Growth Hub Podcast and Advance B2B. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh The Growth Hub Podcast and Advance B2B atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Rudan Zhang is VP of Marketing at Clubhouse.io and in this episode we’re talking about how Clubhouse positioned themselves to focus on a niche segment. Clubhouse is a project management platform for modern software teams, but with so many project management tools on the market, Rudan discusses why Clubhouse decided to intentionally focus on a niche audience segment and how they did it. We cover: - The process Clubhouse used to find their points of differentiation for each of their ICPs - How they compete with well-known horizontal products - How to market to technical audiences - The marketing channels they use to reach their niche audience - How their marketing team is structured - The KPIs they use to measure success Links Clubhouse >> https://clubhouse.io/ Product-Led SEO by Eli Schwartz >> https://www.goodreads.com/book/show/57659600-product-led-seo --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward
…
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111 episode
MP3•Beranda episode
Manage episode 294965257 series 1549774
Konten disediakan oleh The Growth Hub Podcast and Advance B2B. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh The Growth Hub Podcast and Advance B2B atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Rudan Zhang is VP of Marketing at Clubhouse.io and in this episode we’re talking about how Clubhouse positioned themselves to focus on a niche segment. Clubhouse is a project management platform for modern software teams, but with so many project management tools on the market, Rudan discusses why Clubhouse decided to intentionally focus on a niche audience segment and how they did it. We cover: - The process Clubhouse used to find their points of differentiation for each of their ICPs - How they compete with well-known horizontal products - How to market to technical audiences - The marketing channels they use to reach their niche audience - How their marketing team is structured - The KPIs they use to measure success Links Clubhouse >> https://clubhouse.io/ Product-Led SEO by Eli Schwartz >> https://www.goodreads.com/book/show/57659600-product-led-seo --- Advance B2B >> www.advanceb2b.com Follow The Growth Hub on Twitter >> twitter.com/SaaSGrowthHub Follow Edward on Twitter >> twitter.com/NordicEdward
…
continue reading
111 episode
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