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Sam Villa on Customer Service and Delivering Value | Sam Villa | Co-Founder and Chief Creative Officer, Sam Villa | Global Artistic Ambassador, Redken
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Tune in to hear Sam's guide to delivering value and achieving success behind the chair!
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KEY TAKEAWAYS:
🔅 Communication builds wealth: money, spiritual, etc.
🔅Add Value:
🔅Educate customers on retail. "Tell, Don't Sell" is about value and education, not about selling products.
🔅Your body language + word choice + tone = communication; consider all this in your interactions with customers
🔅Don't do whatever the client wants without educating them on the maintenance and other red flags.
🔅Product is not an option; it is a necessity...I could care less if they buy the product...“my attitude is not sell, my attitude is tell... I've embraced it as part of my professional responsibility."
🔅Communication and Connection between owner and stylist is important: in today's world, owners need to listen to their team's needs vs their advisors and your personal needs. Find success by including your team in the development of policies and procedures.
🔅THINK before you post:
- T- Is it true, or are you just making something up to build followers?
- H- Is it really helping someone?
- I- Is it inspiring, or is it creating issues?
- N- Is it necessary?
- K- Is it kind?
🔅RETAIL: make it interactive, and don't just educate your customers on how to use products based on the directions on the back; show them how to use them in ways that are "outside of the box."
🔅Word of mouth is more powerful than social, so wow your customers through communication and education.
CONNECT WITH SAM
👉Check out Sam's personal recommendations and previous episode here
👉Follow Sam Villa on other social channels and learn more about educational & tools here
The Hairdresser Strong Show is all about Salon Owners, Rising Stylists, and Seasoned Stylists sharing their experiences, successes, failures, and advice to inform, educate, and empower their Fellow Hairdresser. We won’t stop until we are all: Hairdresser Strong.
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The views and opinions of our guests are theirs and important to hear. Each guest's views and opinions are their own and we aim to bring you diverse perspectives, career paths and thoughts about the craft and industry so you can become Hairdresser Strong! They do not necessarily reflect the positions of HairdresserStrong.com.
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