Launching a Product That Sticks: Insights and Tactics for Entrepreneurs Competing in Saturated Markets

The Harvest Growth Podcast

Today, we talk with Bruce Borenstein, a visionary leader in audio technology whose journey demonstrates the power of innovation and perseverance. Known for his pioneering work with AfterShokz (now Shokz), Bruce helped introduce bone conduction technology to the consumer market, driving the company to an impressive $200 million in annual revenue and securing an 80% market share. Now at the helm of Conduction Labs, Bruce is setting new standards with cutting-edge technologies like bone conduction and directional audio and redefining how we experience sound.
Bruce reveals how his leading brand at Conduction Labs, OpnSound, is impacting the market through products that provide an enjoyable open-ear listening experience, and share invaluable lessons for entrepreneurs and innovators entering a very competitive market. Whether you're launching a product or competing against industry giants, Bruce’s journey will inspire and educate you.
In today’s episode of the Harvest Growth Podcast, we’ll cover the following:

● Ideas for effectively launching products that resonate with target users.

● How personalized customer support can transform brand loyalty and sales.

● Strategies for competing with industry giants in a competitive market.

● And so much more!
Ready for an unforgettable music or listening experience? Visit www.opnsound.com to explore OpnSound’s cutting-edge audio products and use “harvestgrowth10” to get 10% off.

To be a guest on our next podcast, contact us today!

Do you have a brand that you’d like to launch or grow? Do you want help from a partner that has successfully launched hundreds of brands totaling over $2 billion in revenues? Visit HarvestGrowth.com and set up a free consultation with us today!