Innovate State: Two Strikes to Success with Jeff Church

The Hatchcast

Jeff Church, a reputable beverage entrepreneur, is CEO & co-founder of Rowdy Energy Drinks, the “better-for-you” energy drink containing electrolytes and nootropics, which he launched with two-time NASCAR Cup Series champion Kyle Busch in 2020. He previously founded Suja Juice, which he scaled to $150 million in revenue and $25 million in EBITDA in eight years. Suja Juice was determined by Inc. 500 to be the 2016 fastest-growing food and beverage brand in the United States.

Church became the president of his first business at the age of 27. Over the last 25 years, Church has held the role of CEO of seven different companies, where he led all aspects of acquiring and/or starting each uniquely disruptive business, all while fully managing investment capital raises.

He was named Ernest & Young’s Entrepreneur of the Year in San Diego in 2016, Bevnet Magazine’s Person of the Year in 2015, and is a New York Times Best-Selling Co-Author of The Suja Juice Solution. Church is recognized as a leading beverage expert in national news outlets, including The Wall Street Journal and Forbes.

He is a graduate of the Eli Broad College of Business at MSU ('83, Accounting), and completed his MBA at Harvard University in 1988.

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Hatchcast is made possible by the Burgess Institute for Entrepreneurship & Innovation at Michigan State University in collaboration with the MSU Entrepreneurship Association & MSU Women in Entrepreneurship.

Original Music by Kakia Gkoudina and Karina Stankowski

Engineered & Edited by Gabe Hales

Co-created by Aaryn Richard, Tyler Mehigh, & Kurt Creger

Co-hosted by Gabe Hales, Gabe Berke, Diego Fernandez, Danielle Tice, Karina Stankowski, Charlotte Bachelor & Aaryn Richard

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