102: Tactical Techies Want to Take Over Your Marketing. Don’t Let Them!

The Heart Of Marketing

CMOs are whining, and how do we know that?

Just read any industry publication, like this editorial from Rance Crain in Advertising Age about CMOs missing the mark with advertising, how to reach consumers, programmatic advertising, and more advertising disrupting consumers on every platform and channel. Here, Mr. Crain shares the latest conundrum in the marketing sector by the president of the Association of National Advertisers who 'unfolded a barrage of litanies on the failings of marketing.' Woah! Is your CMO the best human capital you can get for your business? If you look around, you'll see a ton of infighting in the C-suite where CEOs are losing trust in their CMOs ability to unite the disparate factions in the marketing realm. There are so many specialty disciplines and a 'chaotic supply chain' that CMOs and their teams are being too tactical and less visionary and strategic. How do marketers reach we consumers with the ad messages and storytelling they think we want to hear? In this episode, we address the great, big whine and then look at some suggestions in the Heart of the Matter for how your organization can insulate from the negative vibe and get beyond the budget wars in programmatic, social, direct, inbound, advertising, social marketing, PR, and more! You may like: Specialists vs. Generalists -- Episode 21 is our most popular download to date! The Almighty Consumer Hates You Advertiser is also popular and looks at the disruption by advertising across the social divide.