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AI, Enrollment Strategies, and the Power of Consistency with Shane Sparks
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In this episode of Higher-Ed Podcast, Kamaar sits down with Shane Sparks, CEO of Enrollment Resources, a leading marketing and technology firm specializing in school growth for technical and vocational programs.
Shane shares his insights on AI's role in education—whether it's a game-changing disruptor or a powerful enhancer. They discuss the delicate balance between consistency and performance, strategies for effective online and traditional recruitment, and the art of guiding potential students through enrollment decisions.
Plus, a closer look at the tour vs. appointment strategy—what really works? Tune in for expert advice on navigating the future of school growth.
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