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Get staff to buy into just one of your core values
Manage episode 407931859 series 3526992
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Jojo Smith, the brand and vision fairy godmother, discusses the importance of brand and vision strategy in business development. She emphasises the distinction between branding (visuals) and brand (personality and values).
The lack of alignment between a company's brand and its employees can lead to short-lived relationships with clients. Jojo provides steps for getting employees aligned with the company's values, including education, assessing individual values, and encouraging engagement. She shares a case study of a recruitment company that achieved success by connecting its brand to its values and fostering a positive working environment.
Chapters
00:00 The Power of Brand and Vision
07:38 The Problem with Lack of Alignment
08:04 Steps to Get Employees Aligned
11:06 Choosing the Right Values
18:29 Encouragement and Engagement
20:48 Case Study: Successful Implementation
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