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AI, Marketing, and the Balance of Creativity and Analytics: Sean Johnston Speaks
Manage episode 437882661 series 3564757
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The Synergy of AI and Creativity: Exploring Digital Marketing with Sean Johnston
In this episode of The Human Code, host Don Finley welcomes Sean Johnston, a seasoned digital marketer specializing in paid social media campaigns, to discuss the intersection of technology and creativity in digital marketing. The conversation covers striking a balance between creativity and analytics, the role of AI in modern marketing, maintaining a human touch amidst automation, and future advertising trends in a privacy-conscious world. Sean shares his personal journey, insights into successful marketing strategies, and the evolving landscape shaped by AI. The episode offers valuable lessons for anyone navigating the dynamic field of digital marketing.
00:00 Introduction to The Human Code
00:49 Guest Introduction: Sean Johnston
01:46 Balancing Creativity and Analytics in Digital Marketing
07:16 The Role of AI in Modern Marketing
25:04 Future of Advertising in a Privacy-Conscious World
31:43 Career Advice for Aspiring Marketers
34:15 Conclusion and Sponsor Message
Sponsored by FINdustries
Hosted by Don Finley
41 episode
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