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Seasonal strategies to engage your audience

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Konten disediakan oleh Tom and IAB UK. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Tom and IAB UK atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

In this episode, IAB UK's Head of Insight, Kristie Naha-Biswas, sits down Taboola's Claire Mullarkey, Vyde's Sam Peters and UM’s Neil Peace to discuss celebratory campaigns.

Advertisers are gearing up for key celebrations like Diwali, Thanksgiving, Hanukkah and Christmas - but in a crowded marketplace, how can brands cut through the noise and truly resonate with their audiences? In this conversation, the panel explores how brands can develop authentic creative strategies, navigate economic challenges and utilise technology to connect meaningfully with diverse audiences.

Book for free now to join us at Digital Upfronts, 2 - 24 October: www.iabuk.com/digital-upfronts-2024


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

214 episode

Artwork
iconBagikan
 
Manage episode 443476837 series 1934726
Konten disediakan oleh Tom and IAB UK. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Tom and IAB UK atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

In this episode, IAB UK's Head of Insight, Kristie Naha-Biswas, sits down Taboola's Claire Mullarkey, Vyde's Sam Peters and UM’s Neil Peace to discuss celebratory campaigns.

Advertisers are gearing up for key celebrations like Diwali, Thanksgiving, Hanukkah and Christmas - but in a crowded marketplace, how can brands cut through the noise and truly resonate with their audiences? In this conversation, the panel explores how brands can develop authentic creative strategies, navigate economic challenges and utilise technology to connect meaningfully with diverse audiences.

Book for free now to join us at Digital Upfronts, 2 - 24 October: www.iabuk.com/digital-upfronts-2024


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

214 episode

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