How to Craft Content and Build a Community on Social w/ Emmy Rener (@sophisticatedspreads)

The Influence Factor by The Influencer Marketing Factory

In the latest episode of The Influence Factor, Emmy Rener, the founder of Sophisticated Spreads, joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory.

Emmy shares her journey of establishing a charcuterie board company and fostering a food community. She highlights her accomplishments, such as judging at prestigious cheese competitions, and emphasizes the significance of food in uniting people.

Emmy discusses her social media content strategy, the challenges of transitioning to longer content formats, and how she engages her community through giveaways and consultations. She also outlines her future business objectives and offers insights into the evolving landscape of social media and influencer marketing.

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Show Note:

(00:50) - Introduction and background of Emmy

(03:50) - Starting the business and achievements

(07:00) - Content creation and social media strategy

(09:51) - Engaging with the community and creating revenue streams

(13:20) - Tips for small business owners and influencers

(16:00) - Challenges of transitioning to different platforms

(19:20) - Future of social media and influencer marketing

Check out some of our previous episodes:

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• What Does it Take to Succeed as a Creator w/ Nicky Reardon
• From $400 a Day to a Globally Recognized Brand w/ Calum Watson (Gymshark)
• Redefining Influence: Trends, Challenges, and Opportunities w/ Keith Bendes (Linqia)
• Mastering Money w/ Vivian Tu (Your Rich BFF)
• The Magic of Interfluence w/ Lubna Mohsin-Haque (Estée Lauder)
• Click, Create, Connect w/ David Neyman (Logitech)
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• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Decoding the Secrets of the Creator Economy w/ Avi Gandhi⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠The Art of Social Media Creativity w/ Jon Youshaei⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
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• ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Navigating Social Media Selling for Maximum Impact w/ Paul Bakaus (Koji)⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠
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