245. Embracing AI and Brand Integrity, with Deirdre McGlashan

The Innovative Agency

Intro

With the digital landscape moving at the speed of light, it can seem like a maze of evolving technologies. In this episode of the podcast, we welcome Deirdre McGlashan, CMO of BrandGuard, to explore the intersection of AI technology and brand governance. She sheds light on how marketing agencies must adapt to maintain brand integrity and stay ahead of technological advancements. We delve into the critical balance between the consumers' creative power and an agency's expertise in design and technology navigation.

What you will learn in this episode:

• Strategies for agencies to educate themselves and keep pace with evolving consumer-driven technology.

• The importance of having conversations about brand integrity and setting up tangible rules and regulations for brand governance.

• Why consistent brand evolution reviews with clients are crucial for maintaining brand strength.

• The potential of AI to transform content generation, and how to position it as a tool for enhancement rather than a threat.

• Utilizing AI to streamline processes, foster staff retention, and enhance the creative workflow within an agency.

Bio

Having started during the heady boom days of late 90’s San Francisco, Deirdre McGlashan has been involved in all aspects of marketing throughout her career, from strategy to content and media to technical development and data and analytics. Deirdre is currently Chief Marketing Officer for BrandGuard, the world’s first AI-powered brand governance platform after serving in Chief Media Officer, Chief Digital Officer, and CEO positions within Stagwell, MediaCom and Dentsu in NY, London, and Shanghai.

Resources:

• Website: https://www.brandguard.ai/

• LinkedIn Personal: https://www.linkedin.com/in/deirdremcg/

• LinkedIn Business: https://www.linkedin.com/company/brandguard-ai/