254.The Fundamentals of Agency Communication and Collaboration, with Jeff Swartz

The Innovative Agency

Intro

In this episode, Jeff Swartz, Founder of Ethic Advertising Agency, joins us to discuss the fundamentals of successful agency collaborations. Jeff shares his expertise on building trust and setting clear expectations in agency-client relationships, which is essential for navigating agreements and metrics effectively. Our discussion highlights the importance of clearly defining roles, maintaining respectful interactions, and avoiding selfish behaviors to ensure successful partnerships with both clients and other agencies.

What you will learn in this episode:

• The importance of clearly defining roles and responsibilities in agency collaborations to prevent confusion.

• How to leverage strategies to avoid selfish behaviors in collaborations.

• How establishing thought leadership through educational content can enhance your agency’s client interactions.

• Gain insights into using humor and education in client communications to improve understanding and engagement.

Bio

Jeff Swartz is an advertising entrepreneur, ad tech creator, and Founder and CEO of Ethic Advertising Agency and Qujam. Established in 2014, Ethic Advertising delivers hyper-targeted digital advertising solutions. Recently, Swartz's team launched Qujam, a do-it-yourself Geofence Advertising platform for small businesses.

Resources:

• Jeff's LinkedIn: https://www.linkedin.com/in/jeffreymswartz/

• Ethic's Website: https://www.ethic-ads.com/

• Qujam's Website: https://qujam.com/

• Spiderweb Blog: https://www.ethic-ads.com/digital-advertising-spiderweb-effect/

• 9 Reasons Why Advertising Doesn't Work ebook download: https://www.ethic-ads.com/9-reasons-advertising-doesnt-work-ebook/