257. Turning Legal into a Profit Center, with Melissa Moriarty

The Innovative Agency

Intro

In this episode of The Innovative Agency Podcast, we discuss the importance of understanding the legal landscape in agency operations with expert Melissa Moriarty from VaynerX. They explore the idea of treating legal as a profit center and emphasize the need for legal to be seen as a partnership within agencies. Listen to explore how legal considerations can impact agency growth and success.

What you will learn in this episode:

• The transformative power of treating legal departments as business partners and profit centers.

• Strategies for integrating legal advice into business decision-making processes.

• The evolving legal landscape in the marketing industry and its implications.

• The importance of proactive legal counsel in risk management and client trust.

• Key considerations for user-generated content and AI in content creation.

• Effective communication in Master Services Agreement (MSA) negotiations.

• The significance of clear agreements and policies for managing legal risks.

Bio

Melissa Moriarty is the Deputy General Counsel at VaynerX. She is an experienced, business-oriented attorney focused on intellectual property, privacy, technology, and advertising matters.

Resources:

• Website: https://vaynerx.com/

• LinkedIn Personal: https://www.linkedin.com/in/melissa-moriarty-374b504/

• LinkedIn Business: https://www.linkedin.com/company/vaynerx-llc/