Artwork

Konten disediakan oleh Internet Marketing Podcast – SiteVisibility and Rough Agenda. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Internet Marketing Podcast – SiteVisibility and Rough Agenda atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.
Player FM - Aplikasi Podcast
Offline dengan aplikasi Player FM !

#727 Analytics with Patrick Stox, Anna Rowlinson, Gareth Beck and Natasha Burtenshaw-deVries

1:00:50
 
Bagikan
 

Manage episode 429121284 series 2909160
Konten disediakan oleh Internet Marketing Podcast – SiteVisibility and Rough Agenda. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Internet Marketing Podcast – SiteVisibility and Rough Agenda atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Patric Stox, our panel of experts delve deep into the world of SEO analytics, sharing valuable insights on the challenges and solutions surrounding Google Analytics 4 (GA4) and the future of data-driven decision-making. If you’re keen to learn more about using data to get the best results from your digital marketing campaigns, this episode is for you.


In this episode:

11:41 GA4’s improved UI and data collection framework - why it’s better for event-based tracking.

25:00 How analytics data should influence strategy.

40:34 Why it’s important to differentiate objectives for user personas and tie metrics to strategy. Client understanding is key.

41:29 KPI’s evolve over time – why you need to distinguish between channel and business metrics.

53:13 AI is improving rapidly, doubling in capability every year – what this means for how we work in the future.

Resources mentioned:

https://developers.google.com/analytics/devguides/collection/ga4

https://www.heap.io/

More about our panellists:

Patrick Stox – https://www.linkedin.com/in/patrickstox/

Product Advisor, Technical SEO, & Brand Ambassador at Ahrefs. Patrick is an organizer for the Raleigh SEO Meetup and helped define the role of Search Marketing Strategist for the US Department of Labor.

Anna Rowlinson – https://www.linkedin.com/in/anna-rowlinson/

Anna is a Senior Digital Marketing Manager with a background in data-driven marketing in the consumer market and extensive knowledge in leveraging a consumer data platform for optimising marketing activities.


Gareth Beck – https://www.linkedin.com/in/garethb/

Gareth is a digital marketeer with 20yrs experience optimising and analysing websites. He works with charities to understand the effectiveness of their digital marketing strategies.


Natasha Burtenshaw-deVries - https://www.linkedin.com/in/natashaburtenshawdevries/

Natasha is the Associate Director of Organic Growth at Flywheel Digital, overseeing holistic SEO strategies for digital-first brands across North America.

To find out more about us and the show visit https://internetmarketingpodcast.org

Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.

Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

Hosted on Acast. See acast.com/privacy for more information.


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

736 episode

Artwork
iconBagikan
 
Manage episode 429121284 series 2909160
Konten disediakan oleh Internet Marketing Podcast – SiteVisibility and Rough Agenda. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Internet Marketing Podcast – SiteVisibility and Rough Agenda atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

In this series of episodes, we introduce you to some of our top experts sharing their knowledge and experience during the brightonSEO conference. Hosted by Patric Stox, our panel of experts delve deep into the world of SEO analytics, sharing valuable insights on the challenges and solutions surrounding Google Analytics 4 (GA4) and the future of data-driven decision-making. If you’re keen to learn more about using data to get the best results from your digital marketing campaigns, this episode is for you.


In this episode:

11:41 GA4’s improved UI and data collection framework - why it’s better for event-based tracking.

25:00 How analytics data should influence strategy.

40:34 Why it’s important to differentiate objectives for user personas and tie metrics to strategy. Client understanding is key.

41:29 KPI’s evolve over time – why you need to distinguish between channel and business metrics.

53:13 AI is improving rapidly, doubling in capability every year – what this means for how we work in the future.

Resources mentioned:

https://developers.google.com/analytics/devguides/collection/ga4

https://www.heap.io/

More about our panellists:

Patrick Stox – https://www.linkedin.com/in/patrickstox/

Product Advisor, Technical SEO, & Brand Ambassador at Ahrefs. Patrick is an organizer for the Raleigh SEO Meetup and helped define the role of Search Marketing Strategist for the US Department of Labor.

Anna Rowlinson – https://www.linkedin.com/in/anna-rowlinson/

Anna is a Senior Digital Marketing Manager with a background in data-driven marketing in the consumer market and extensive knowledge in leveraging a consumer data platform for optimising marketing activities.


Gareth Beck – https://www.linkedin.com/in/garethb/

Gareth is a digital marketeer with 20yrs experience optimising and analysing websites. He works with charities to understand the effectiveness of their digital marketing strategies.


Natasha Burtenshaw-deVries - https://www.linkedin.com/in/natashaburtenshawdevries/

Natasha is the Associate Director of Organic Growth at Flywheel Digital, overseeing holistic SEO strategies for digital-first brands across North America.

To find out more about us and the show visit https://internetmarketingpodcast.org

Like and subscribe so you never miss an episode, and leave us a comment if you enjoyed the show.

Connect with us if you’d like to work with us, you’d like to feature on the podcast, or you have a guest or topic recommendation. Email kelvin@brightonseo.com or…

https://www.linkedin.com/in/kelvinnewman/

https://twitter.com/kelvinnewman

Hosted on Acast. See acast.com/privacy for more information.


Hosted on Acast. See acast.com/privacy for more information.

  continue reading

736 episode

Wszystkie odcinki

×
 
Loading …

Selamat datang di Player FM!

Player FM memindai web untuk mencari podcast berkualitas tinggi untuk Anda nikmati saat ini. Ini adalah aplikasi podcast terbaik dan bekerja untuk Android, iPhone, dan web. Daftar untuk menyinkronkan langganan di seluruh perangkat.

 

Panduan Referensi Cepat