How to Buy Paid Search for Family Law with Tony Karls - #57

The J. Sterling Hughes Show

Paid Search is the second most important component of search marketing for any family law firm. The first is map listings -- see earlier podcast on this topic.
In this show, my co-founder, Tony Karls, and I discuss our firm's philosophy and strategy to employ paid search in our marketing mix.
We cover:
1 - Diversifying your marketing tactics
2 - Dangers of leaning too heavily on paid search for your firm's visibility
3 - How a meticulously structured account is your first defense against the complacency that can creep into agency-client relationships
4 - Why a solid sales process is essential to turn leads into paying clients
5 - AI in Google Ads where automation like PMAX is a powerful tool
6 - Feeding revenue data into your Google Ads is crucial for AI to truly hone in on outcomes that boost your bottom line
7 - The significance of call tracking metrics and comprehensive keyword strategies to ensure your leads are not just plentiful, but profitable
8 - Art of using high-intention keywords and strategic account organization to maximize your advertising efforts
Tony is currently the president of RocketClicks.com - a large digital marketing agency serving lawyers.
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I’m here to share my law firm’s secrets, tactics, and strategies of how we have grown from 0 to 25 attorneys and over $15m in revenue in our first nine years.
Yes! It’s true--even if you compete directly with us. I want to tell you the gritty truth on what worked, what failed, and where we are aiming next.
Here’s why.
My teammates and I envision transforming how family law clients are served.
And we can’t transform the practice of law all by ourselves. We need more lawyers growing their practice, kicking butt / taking names, and winning along with us.
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When I’m not spilling the goods on our firm's story, I am Winona’s husband, and our six kids' daddy. ❤️
I also love me some fishin’ as often as I can. It’s also occasionally fun to catch a fish too!