Simplifying Your Business to Increase Sales KDS: 130

The Kim Doyal Show

Simplifying your business to increase sales might seem counterintuitive, but it's far from it. The funny thing is if someone had told me five years ago that I wanted to simplify my business, I'm pretty sure I would have disagreed with them. I was reminded of this last weekend while working on my new site. I'm using KadenceWP (which I absolutely LOVE), and because it's been a long time since I've done a new theme, I forgot about the domino effect that happens when you start touching things. The domino effect is when you touch one thing; it creates a ripple effect (and multiple dominos start falling that have to be dealt with). Here's what I mean: I started with the homepage of my site and have two areas that highlight what I do and how people can work with me. The problem with these is that since they're only highlights, there's a learn more button that people click on to go deeper. So everything from the homepage that has a "learn more" button needs an additional page (I know, I'm stating the obvious, but go along with me). I've been working on the site for a while, so it's been a process. I didn't create a sitemap first (which would have solved some of this), but I also have a lot of pages and content on my site that I need to go through to delete or update. I've also gotten some much-needed clarity about my business over the last few months, so things have changed slightly. It wasn't until listening to a podcast after working on the site (and internal pages that need to be linked to) that I realized I was probably making things more complicated than they needed to be. I was listening to the podcast episode on the 'Get Paid Podcast' with Clair Pelletreau. She was interviewing a woman I hadn't heard of named Kirsten Roldan. First, I LOVE discovering new people (anyone else go down the rabbit hole when they listen to podcasts?), and I LOVE this woman. She made $350k in her FIRST year in business! Yes, it was her first year. The two things I love about her: She wants people to find peace in their business and stop complicating things She does that primarily through teaching email marketing and business systems She had me at email. When I went to her website to check things out, I realized she only had a few offers. She has an agency (first offer, DFY) and two primary offers. That's it. Talk about simple, right? Which made me think about my site and offers. I do coaching and have courses. Easy enough, right? Well... I'm not so sure. All the courses I'll be listing are already created and are relative to everything I do (email, content, newsletters, AI). And I'm only selling things that are recent-ish. But...the bigger question is whether or not this aligns with my bigger goals and where I want to be a year from now. Because of this, I realized I needed to edit the homepage... again. This isn't a big deal because I'm essentially combining two things (Newsletters & Email Marketing) and combining them into one (I know, duh). So, it will become three columns instead of four in the section "How I Can Help." I'm using KadenceWP, so creating another block of three columns and dragging the content into the column will be super easy. Back to simplifying (because I've gone a little sideways here). I started thinking about the different offers and had to get real with myself for a minute. Here are a few thoughts I had: First, just because you've already created it doesn't mean you have to keep selling it. Even if it's relative to what you're doing, does it really align with where you're going? 🤔 Is this the stuff you WANT to be doing/talking about/selling? Are you going to continue creating content around all of this so that what you talk about aligns with your offers? What if it were easier? What if you only had three offers like Kirsten Roland... and ALL your energy went into promoting those?