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AI in the Automotive Retail Customer Journey: Part 1 w/ Colby Joyner
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Artificial Intelligence (AI) has quickly emerged as a primary subject in automotive retail over the past few years. For this KPI Cafe, we take our first sojourn into discussing AI with Colby Joyner, Vice President of Sales at Konect.ai. Throughout the episode, which has been divided into two parts, has Part 1 setting the context of what AI does, what it doesn't, and how to tell the difference between a true, transparent partner and those "other guys."
As expected, Colby lays out myriad insights for dealers and vendors to make informed decisions regarding this emerging technology. If you have any thoughts or questions, please reach out to host Dane Saville at dane@reunionmarketing.com to join the conversation!
And, of course, we have long-time friend George Nenni coming on to share "What's Going on in Auto?".
Here's what you can expect from today's episode:
What's Going on in Auto? w/ George Nenni
Colby Joyner's Automotive Origin Story
Setting the Context for Today's Episode
210,000-Foot Perspective on AI Integration w/ Automotive Retail
- Basic Introduction
- Customer Journey Comfortability
- Follow-up / Enhancement
Balance Between Feeling and Fooling
- Sticking to the Gist
- Natural Language
- Store Identity
- Accepting Limitations
What Does AI Engagement w/ Customers Look Like?
- Qualifying Questions
- Good Experience
- Keep Customers Engaged
- Pivot to Real Salesperson
Concluding Thoughts
If you like what you heard, please remember to subscribe to the KPI Cafe on your favorite podcast platform!
Chapter
1. Opening the Show (00:00:52)
2. What's Going on in Auto? w/ George Nenni (00:05:45)
3. Colby Joyner's Automotive Origin Story (00:09:48)
4. Setting the Context for Today's Episode (00:11:07)
5. 10,000-Foot Perspective on AI Integration w/ Automotive Retail (00:11:45)
6. Balance Between Feeling and Fooling (00:15:45)
7. What Does AI Engagement w/ Customers Look Like? (00:20:14)
8. Concluding Thoughts for Part 1 (00:24:41)
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