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Fundamental Plays of a Dealer's Google Business Profile Playbook w/ George Nenni
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Your Google Business Profile listings are an integral part of your digital marketing strategy. There are a number of components that your dealership needs to ensure are leveraged to maximize your potential for visibility in non-branded category searches for your vehicles and services.
George Nenni of Generations Digital joins the KPI Cafe to talk about the fundamentals of your listings to help you make smart, strategic decisions about updating and maintaining your Google Business Profiles across you dealership's operations. In addition, he tosses in a number of insightful tidbits that he's gleaned from being in the weeds, building his expertise for this particular strategy.
Here's all of what you can expect:
George Nenni’s Origin Story (2:25)
GMB Listings 101: Crash Course (4:28)
- Listings
- Categories
- Customer-Facing Profit Center
Importance of Images for GMB (6:32)
- Owner vs. Customer
- Image File
The Play of Citations (8:29)
- NAP
- Moz
- Educate the Internet
- Primary Number on GMB
Deep-Linking on GMB (10:45)
- Orange Notification
Q&A on Your GMB (11:59)
- Wild West
- George’s Suggestion
- 3 Likes
Best Practices for Managing Reviews (14:34)
- Subscribe to Platforms
- 1-on-1 Engagement
- Keywords
Impact of GMB Posts (16:41)
- Frequency
- Indexation
- Evergreen
- Keywords
Getting Your GMB to Populate for the Right Searches (17:46)
- Category Best Practices
- Google Knowledge Graph
- Selecting Primary Category
Role of Attributes (19:56)
- Consumer-Connected
- Confirm or Deny
What Does Automotive Retail Still Not Get Right? (21:30)
Is There a Cadence of New Content for GMB? (23:59)
Sources to Help Dealers Manage GMB (25:07)
Final Tips on GMB from George Nenni (27:14)
Connecting with George (28:17)
Chapter
1. George Nenni’s Origin Story (00:02:26)
2. GMB Listings 101: Crash Course (00:04:28)
3. Importance of Images for GMB (00:06:32)
4. The Play of Citations (00:08:29)
5. Deep-Linking on GMB (00:10:45)
6. Q&A on Your GMB (00:11:59)
7. Best Practices for Managing Reviews (00:14:34)
8. Impact of GMB Posts (00:16:41)
9. Getting Your GMB to Populate for the Right Searches (00:17:46)
10. Role of Attributes (00:19:56)
11. What Does Automotive Retail Still Not Get Right? (00:21:30)
12. Is There a Cadence of New Content for GMB? (00:23:59)
13. Sources to Help Dealers Manage GMB (00:25:07)
14. Final Tips on GMB from George Nenni (00:27:14)
15. Connecting with George (00:28:17)
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