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Tips to Build Your Brand: The Why, What, and How w/ Melanie Borden
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In this episode of the KPI Cafe, Founder and Managing Member of Borden Media, LLC, Melanie Borden joins host Dane Saville to get insights and best practices on personal branding. She uses her first-hand experience to help dealers not on social media understand how to begin, scale, and measure their efforts no matter the depth of their skills with platforms like LinkedIn, YouTube, Instagram, and more.
Whether you want to understand what tools are best to use or the advantages of getting more staff involved with personal branding — and its effects for your dealership holistically — there are actionable tips peppered throughout the entire episode.
Here's what you can expect:
2:50 Melanie Borden's Automotive Origin Story
4:06 How Do You Set a Foundation to Build Your Brand?
Goals
Find the Opportunities
6:10 Best Platform to Begin Branding
Evaluate Other Channels
Comfortability
7:50 How Do You Scale Your Brand?
Develop Your Process
Content Library
9:19 Melanie's Recommended Tools
Canva (and Its Capabilities)
DropBox
Direct Posting
11:24 Building Audiences Across Channels
Attempt Platform-Focused
Website with Social Links
Opinions on New Platforms
Using Other Industries
16:34 Balancing Your Brand and Dealer's Brand
Celebrity Motor Cars Anecdote
Interweaving You and the Business
18:23 Who Should Create a Brand?
All Operations
Inherent Advantages
20:03 Measuring Success
Engagements
Driving Opportunities
Long-Term
22:06 Melanie's Recent Authorship
24:48 Let's Play Pittsburghese!
Chapter
1. Melanie Borden's Automotive Origin Story (00:02:50)
2. How Do You Set a Foundation to Build Your Brand? (00:04:06)
3. Best Platform to Begin Branding (00:06:10)
4. How Do You Scale Your Brand? (00:07:50)
5. Melanie's Recommended Tools (00:09:19)
6. Building Audiences Across Channels (00:11:24)
7. Balancing Your Brand and Dealer's Brand (00:16:34)
8. Who Should Create a Brand? (00:18:23)
9. Measuring Success (00:20:03)
10. Melanie's Recent Authorship (00:22:06)
11. Let's Play Pittsburghese! (00:24:48)
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