Creating Value with Eyitayo Olayemi

The Last Splash

Eyitayo Olayemi discusses his journey as a business owner and the growth of his podcast, Diary of a CMO. He shares his plans to move away from the traditional agency model and focus on building strategic partnerships. Eyitayo also talks about his childhood in Nigeria and the importance of family and relationships. Eyitayo discusses his typical day and the importance of balancing work, relationships, and personal well-being. He shares his content distribution strategy, primarily focusing on his podcast and LinkedIn, with plans to expand to YouTube and Instagram. He highlights the importance of nurturing a community and engaging with the audience. Eyitayo Olayemi discusses the importance of adding value and creating meaningful human connections in marketing. He emphasizes the need to think two or three steps ahead and be honest about what you can offer as a thought leader or content creator. Olayemi also highlights the challenges of government policies and talent development in the marketing industry. He shares examples of brands like Jameson that have successfully connected with niche communities and created remarkable experiences. Olayemi concludes by acknowledging the need for marketers to adapt to changes in the industry and not settle for maintaining the status quo.