157. How to Turn Around a Dying Laundromat with Todd Sherman & Taryn Rooms

The Laundromat Resource Podcast

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Welcome to another exciting episode of the Laundromat Resource podcast! Today, we have an inspiring story of transformation and business acumen, and joining me are Todd Sherman and Taryn Rooms. Todd took over a struggling, unattended laundromat, tackling everything from equipment failures to a dryer fire while building a loyal customer base and a dedicated team of attendants and delivery drivers. With her marketing expertise, Taryn has been instrumental in branding and customer acquisition strategies.
Tune in as we dive into the nitty-gritty of turning a failing laundromat into a thriving community hub, from innovative flooring choices to creative marketing techniques. Whether you're a seasoned laundromat owner or just starting out, this episode is packed with actionable insights to help you elevate your business. Let's get started!
In this episode, Jordan, Todd and Taryn discuss:
00:00 Entrepreneur takes action after years of hesitation.
05:34 Obsessed with Sesame Laundry, ready for growth.
12:43 Worry and strategy for the new competition.
18:06 Tracked checkbook, bank statements, monitored money flow.
25:10 Community outreach and support resonates with people.
28:57 Educational focus on laundry and fabric care.
34:24 Branding creates consistent atmosphere and customer comfort.
39:44 Building trust, rebranding laundromats for community involvement.
42:58 Rehabbing broken laundromats for successful business.
50:01 Deli owner next door helps with opening.
55:45 Customers find comfort and therapy in laundromat.
01:01:53 Accelerate expansion to multiple locations, streamline processes.
01:05:43 Buying real estate is essential when investing.
01:11:50 Night attendant maintains store cleanliness with talents.
01:18:13 Focus on tracking customer acquisition, revenue, scaling.
01:20:32 As revenue grows, marketing spend boosts business.
01:25:32 Social media perpetuates unrealistic work expectations.
01:31:30 Use social media and Google for marketing.
01:37:10 Expanding services to build branding and marketing.
01:46:24 Great, informative interview focused on business success.
01:48:51 Strive for community service to succeed.
Show Notes

https://laundromatresource.com/show157

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