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Great Research - Christelle Ngnoumen - Hypothesis-Driven Innovation: From Insights to Outcomes
Manage episode 443286109 series 3397766
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One of the inherent challenges with research is the disconnect between the insights we generate and the impact of those insights on the metrics by which products and businesses are measured.
In this talk, Christelle unpacks how you can use techniques from behavioural insights to design experiments that strengthen the causal relationship between research and it's business impact.
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