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Positioning Your Brand for Success & Crafting your USP.

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Konten disediakan oleh Lebo Lion and Africa Podcast Network. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Lebo Lion and Africa Podcast Network atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

What makes your brand Unique and stand out from the crowd? Do you know how to craft a million rand positioning statement that sets you up for success?

In this episode we talking about the difference between a positioning statement, your unique selling point, and a slogan. We talk about why these are important for crafting a successful brand and we share tools that you can use to achieve this.

Positioning Statement Format (discussed in the podcast) ;

We offer [PRODUCT/SERVICE] for [TARGET MARKET] to [VALUE PROPOSITION].

Unlike [THE ALTERNATIVE], we [KEY DIFFERENTIATOR].

Enjoy the episode.

  continue reading

98 episode

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iconBagikan
 
Manage episode 353679441 series 2338686
Konten disediakan oleh Lebo Lion and Africa Podcast Network. Semua konten podcast termasuk episode, grafik, dan deskripsi podcast diunggah dan disediakan langsung oleh Lebo Lion and Africa Podcast Network atau mitra platform podcast mereka. Jika Anda yakin seseorang menggunakan karya berhak cipta Anda tanpa izin, Anda dapat mengikuti proses yang diuraikan di sini https://id.player.fm/legal.

What makes your brand Unique and stand out from the crowd? Do you know how to craft a million rand positioning statement that sets you up for success?

In this episode we talking about the difference between a positioning statement, your unique selling point, and a slogan. We talk about why these are important for crafting a successful brand and we share tools that you can use to achieve this.

Positioning Statement Format (discussed in the podcast) ;

We offer [PRODUCT/SERVICE] for [TARGET MARKET] to [VALUE PROPOSITION].

Unlike [THE ALTERNATIVE], we [KEY DIFFERENTIATOR].

Enjoy the episode.

  continue reading

98 episode

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