#016 | Frameplay CEO Jonathon Troughton | Intrinsic Virtual Advertising Built by Gamers

The Level Up Experience

Watch the interview on YouTube: https://www.youtube.com/watch?v=V_gQ-syXrLU Time stamps: 2:34- Start 4:26- Jonathan's background 5:04- Jonathan's gaming journey 6:48- In-game advertising story 7:35- IGA is not new 7:56- How Frameplay was started 9:21- In-game ads can be annoying 9:52- In-game advertising history 11:18- Marketers tend to not understand gamers 12:28- Native vs. Intrinsic Advertising 14:20- Kids spending money in game 15:20- Why brands will eventually use intrinsic advertising 18:01- Very difficult for independent developers 19:52- Lifetime value of customers/gamers 20:08- Keep environment integrity when advertising 22:18- How do you work with developers/publishers directly 25:38- How does in-game advertising play a role in esports 27:08- How does Frameplay work with esports 32:24- How much intrinsic advertising is out there? 36:08- Difference between NASCAR & eNASCAR 38:32- Using esports while traditional sports have stopped 43:10- Gaming usage is up 70%, social media is flat 46:30- Q&A Live w/ Frameplay CEO Jonathon Troughton We discuss the history of in-game advertising, how it's changed over the years and how Frameplay has built a platform to help developers enable brands generate revenue and increase LTV with next-gen advertising. Learn more about Frameplay: http://frameplay.gg #gaming #gamingindustry #startups --- Send in a voice message: https://podcasters.spotify.com/pod/show/thelevelupexperience/message