205: Leveraging Your Center of Influence for Better Referrals with Matt Ward

The Lisa Pezik Show

Have you ever wondered how to grow your business through more or better referrals? If you have been hoping to gain those referrals from existing customers, Matt Ward, the author of the book, “MORE...Word of Mouth Referrals, Lifelong Customers and Raving Fans,” would suggest you are looking in the wrong place.

In 2002 Matt Ward started a digital marketing agency, inConcert Web Solutions, which he sold in 2018 so that he could focus on helping service-based businesses get more word of mouth referrals. His book focuses on building stronger relationships and how we can use that to connect with others.

Matt is a professional member of the National Speakers Association, a 40 Under 40 Recipient and Chamber Small Business Owner of the Year.

In Episode 205 of The Lisa Pezik Show, Lisa and Matt discuss:

1:53 why elevator pitches don’t work

5:15 how you can do more business with people who bring you joy

6:44 what freedom as a business owner looks like

9:01 the key component in getting better referrals

10:29 the type of revenue that every business needs in order to be successful

12:37 when and why you should fire clients

17:04 the statistics behind referrals and the best place to get them

21:00 the difference between marketing and referrals

22:58 what you should ask for instead of referrals

Want more from Matt? You can visit his website at breakthrough-champion.com Matt also has a free referral guide you can access to fire up your referrals here

Connect with Matt on Social:

LinkedIn: @mattwordspeaks

Facebook: @breakthroughchampion

Learn more from Matt by reading his books:

“MORE Word of Mouth Referrals: Lifelong Customers and Raving Fans”

“The High-Five Effect - How to Do Business with People Who Bring You Joy”

Listen to Matt’s Podcast, “The Mass Business Podcast” on all major podcast platforms.

Today’s episode was all about referrals. And the main point of referrals is to increase our sales. If you are needing to get your business in front of more customers, learn how we help our clients do just that and take a look at our SalesBooster Online Lead Generation Business.

And of course if you’re looking to grow your existing company, we’d love to help with your digital content at lisapezik.com Sign up for the course and learning style you prefer best here.

If you loved this episode and want to learn more about and from Lisa you can order one of her books here. That’s right, Lisa is a best-selling author and has written two books: “Women Who Illuminate” and “The Beauty of Authenticity.”