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EXPERIENCE 179 | Welcome to Party Land! Building Brands and Making Advertising More Fun (and Effective) with Matt Heath, Founder and Chief Creative at Party Land
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I met Matt Heath at our LoCo Social at Cheba Hut in April, where he had just finished up meeting with Marc Torres, Cheba’s CEO and my guest on Experience #139. We had an awesome and interesting conversation, which led to a zoom and then booking this podcast, and I look forward to the day when LoCo Think Tank can hire his creative team to create a clever campaign - as their stuff is just so fun!
Matt founded Party Land in the Los Angeles area in 2018, and moved the HQ office to Fort Collins for a change of scenery not long into the Covid lockdowns of 2020 and beyond. He has had an incredible career journey, working with some of the fastest growing and most innovative marketing agencies in the industry, and leading campaigns for Arby’s (We Got the Meats), Buffalo Wild Wings, and Netflix - among others. His first big client after launching Party Land was Liquid Death, and if you’ve noticed that Men’s Warehouse is moving back into cultural relevance - that has Matt’s fingerprints on it too.
And - Matt’s earlier chapters of life were no less incredible. His grandfather and family were effectively marijuana kingpins of Eastern Oregon, with multiple grow ops, sophisticated processing, and a significant dealer network. Going to grade school with grown-up secrets was emotionally challenging, and Matt struggled for years before finding a creative outlet in music - initially jazz, and then punk. He tried to sign up for the Air Force when he was 17 to escape his town and home life, but his parents wouldn’t sign the paperwork - and that launched him on a 10 year professional music journey! A music festival allowed the band a window into the next level of success - and they didn’t want it! And the advertising career began.
Warning: This Episode is a world-class ADHD squirrel chase with a pair of goofs, and you can basically hear us becoming friends during this conversation. So please join me in getting to know the Founder and Chief Creative at Party Land, Matt Heath, on The LoCo Experience.
The LoCo Experience Podcast is sponsored by: Logistics Co-op | https://logisticscoop.com/
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