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How To Produce Content That Turns Leads To Sales
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Will Blesch is the Founder and Owner of Vertical Content, a company that helps its clients generate qualified leads, gain visibility, and reduce customer churn through effective content. In this episode, we cover the importance of extensive market research, and how to conduct it with a low budget, the different types of content used for each stage of the content marketing funnel, and advice when it comes to recruiting or sourcing writers.
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